The origin of the brand itself originated around medieval Europe when trade with the outside world began to develop. The original function is to show the origin of the product separately. Only after being known as a method of mass production and with a broader and more complex distribution and market network, the brand’s function developed into what it is today.┬áif you are interested in reading a site about brands, please visit Adam Arnold’s branding article Brands are one of the most popular words in terms of publishing good products through mass media such as newspapers, magazines, and tabloids or through electronic media.

 

 

Brand Equity

The understanding of these brands is which brands have brand loyalty, consumer awareness of brand names, perceived quality, and other brands. Companies that produce competitive advantages are:

  1. a) The company will enjoy smaller items
    b) The company will have a stronger position in negotiations with distributors and retailers
    c) Companies can charge higher prices than the competition
    d) Companies are easier to launch brands
    e) The brand is protected by the company from a fierce price

Make sure the brand name needs to be managed carefully so that the brand does not worsen depreciation. It requires maintenance or improvement of awareness, quality and function-oriented in the brand. You can add or subtract all products for consumers, as well as brands and influence customers to make purchasing decisions. Thus Brand Equity is brands that can increase or reduce the value of a brand that can be accessed from the consumer’s response to the goods or services to be sold.