How to Build Brand Awareness

Maybe some of us are not familiar with the term. Brand awareness is the ability of consumers to recognize or remember a brand, including names, images, logos, as well as certain slogans that have been used by the brand in promoting their products. The ability of consumers to recognize and remember brands play a big role in the decision of someone to buy goods read too branding agency and design company.

Why is Brand Awareness Important?
Brand awareness is very important for any business because not only inviting consumers to buy from your business for the first time, brand awareness also makes consumers continue to buy from your business. People will be more likely to buy goods or use services from a name that they trust and are easily recognizable, for example from your business logo and tagline, your brand is the first thing that will appear in the minds of consumers when they will buy something. In addition, if they are satisfied with your brand, chances are they will tell others about your brand which of course will greatly help your brand.

Brand awareness is also commonly used as a measure of the performance of a brand. Every year, companies invest to continually improve and increase their level of brand awareness. Brand awareness is always monitored and if there is a decline, the company will use all advertising and marketing strategies to return to their brand awareness level. This is also an important key in marketing planning and strategy development.
Brand awareness also adds value to a product, service, or company. If you invest in building brand awareness, this can help your business to survive and become more advanced.

Own brand awareness can be categorized into 2 levels, namely:

Brand Recognition.

Brand recognition, which is also often called aided recall, is the ability of consumers to recognize a product when they see the product. Not necessarily consumers can remember their names, but they recognize it when they see the visuals of the product such as appearance, logo, slogan, or color.

Brand Recall.

Brand recall, which is also often called unaided recall or spontaneous recall, refers to the ability of consumers to remember the name of a brand from their memory based on product categories. At this level, consumers simply listen to product categories or see at a glance the products they need to remember the product brand. If your brand is already in this position, it means that consumers and prospective customers already have a store of memory about your brand.

According to research, consumers are usually able to name 1-7 brands in one category. For example, when someone wants to buy mineral water and see a beverage display, chances are they will choose a brand that is more familiar to their memories. A person’s ability to remember is influenced by several factors such as brand loyalty and frequency of product usage. The more often someone uses the product and if they have a high interest in … READ MORE

Your First Steps in Investing

Investing is one of the most important financial steps you can take in life. Whether you realize it or not, you are investing all the time. You put money into a house that will build value and you can cash in on that value if you sell it. You spend money on education or training in order to get a return with better wages or working conditions.

Of course, most people think of investing more in the context of direct placement of their money into some kind of instrument that is intended to give them an eventual return, usually for retirement. The need to do this is very real because if you simply sock away your money in a mattress for 30 years, you’ll have less spending power in the future than if you had spent the money when you got it.

The challenge is in identifying what route to choose for your investments, and how to go about it. Let’s go over some of the steps you should consider.

Talk to Your Employer

Many workplaces have voluntary (and in some cases, mandatory) retirement options. You may be required to opt-in, but you may also have additional voluntary opportunities or the option to put extra money into the mandatory investment fund. Either way make sure you carefully review your options so you know exactly in what you will be investing.

You may have preferences that your employer can’t work with, so be sure you understand where your money will go. After all, long-term investments don’t have to be stocks, bonds, mutual funds, or all the things you hear about on TV. Foreign currencies and many others are available to you, so research your options.


Understand Your Tolerance for Risk

Some investments have a very low risk, others very high, and the rest are scattered in the middle. To go back to currencies, some have high potential for long-term growth while others are more volatile. The biggest gainers can turn into the biggest losers, so don’t just randomly choose things and hope you’ll hit a home run.

Regardless of their long-term prospects, every investment has its ups and downs. This is where you really assess yourself. If you know you’ll get spooked with a stock that bounces around day by day (or even hour by hour), stay away from it. It may be a great prospect, but if it’s going to make you uneasy about your future, you’re better off to go elsewhere.


Don’t Forget Taxes

Many employer-sponsored investments are taken pre-tax–that is, the money is deducted from your paycheck before taxes are calculated. That means that the investment itself will be taxable when you withdraw it down the road. Conversely, many voluntary plans or your own independent investments are made with money you’ve already paid taxes on, so their taxation will be calculated differently.

Because there are so many different arrangements available, the wisest thing to do before embarking on any new investment activity is to sit … READ MORE

Brand Equity and The Role of Brands for Companies

The origin of the brand itself originated around medieval Europe when trade with the outside world began to develop. The original function is to show the origin of the product separately. Only after being known as a method of mass production and with a broader and more complex distribution and market network, the brand’s function developed into what it is today.┬áif you are interested in reading a site about brands, please visit Adam Arnold’s branding article Brands are one of the most popular words in terms of publishing good products through mass media such as newspapers, magazines, and tabloids or through electronic media.



Brand Equity

The understanding of these brands is which brands have brand loyalty, consumer awareness of brand names, perceived quality, and other brands. Companies that produce competitive advantages are:

  1. a) The company will enjoy smaller items
    b) The company will have a stronger position in negotiations with distributors and retailers
    c) Companies can charge higher prices than the competition
    d) Companies are easier to launch brands
    e) The brand is protected by the company from a fierce price

Make sure the brand name needs to be managed carefully so that the brand does not worsen depreciation. It requires maintenance or improvement of awareness, quality and function-oriented in the brand. You can add or subtract all products for consumers, as well as brands and influence customers to make purchasing decisions. Thus Brand Equity is brands that can increase or reduce the value of a brand that can be accessed from the consumer’s response to the goods or services to be sold.