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A company’s preferrred driver can fluctuate depending upon the goal demographic they want to attain, in keeping with Brandon Clarke of DrivenMedia, a Phoenix-primarily based advertising firm that makes a speciality of creating branded automobile campaigns for clients.

Whereas any such advertising does have a bit of a foul status for being spammy, there are a number of advert networks serving relevant, helpful content material — Disqus is making daring leaps with their Sponsored Story” and Sponsored Links” promoting that are constructed into the comment widget you may already be utilizing.

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