How to Build Brand Awareness

Maybe some of us are not familiar with the term. Brand awareness is the ability of consumers to recognize or remember a brand, including names, images, logos, as well as certain slogans that have been used by the brand in promoting their products. The ability of consumers to recognize and remember brands play a big role in the decision of someone to buy goods read too branding agency and design company.


Why is Brand Awareness Important?
Brand awareness is very important for any business because not only inviting consumers to buy from your business for the first time, brand awareness also makes consumers continue to buy from your business. People will be more likely to buy goods or use services from a name that they trust and are easily recognizable, for example from your business logo and tagline, your brand is the first thing that will appear in the minds of consumers when they will buy something. In addition, if they are satisfied with your brand, chances are they will tell others about your brand which of course will greatly help your brand.

Brand awareness is also commonly used as a measure of the performance of a brand. Every year, companies invest to continually improve and increase their level of brand awareness. Brand awareness is always monitored and if there is a decline, the company will use all advertising and marketing strategies to return to their brand awareness level. This is also an important key in marketing planning and strategy development.
Brand awareness also adds value to a product, service, or company. If you invest in building brand awareness, this can help your business to survive and become more advanced.

Own brand awareness can be categorized into 2 levels, namely:

Brand Recognition.

Brand recognition, which is also often called aided recall, is the ability of consumers to recognize a product when they see the product. Not necessarily consumers can remember their names, but they recognize it when they see the visuals of the product such as appearance, logo, slogan, or color.

Brand Recall.

Brand recall, which is also often called unaided recall or spontaneous recall, refers to the ability of consumers to remember the name of a brand from their memory based on product categories. At this level, consumers simply listen to product categories or see at a glance the products they need to remember the product brand. If your brand is already in this position, it means that consumers and prospective customers already have a store of memory about your brand.

According to research, consumers are usually able to name 1-7 brands in one category. For example, when someone wants to buy mineral water and see a beverage display, chances are they will choose a brand that is more familiar to their memories. A person’s ability to remember is influenced by several factors such as brand loyalty and frequency of product usage. The more often someone uses the product and if they have a high interest in … READ MORE

Your First Steps in Investing

Investing is one of the most important financial steps you can take in life. Whether you realize it or not, you are investing all the time. You put money into a house that will build value and you can cash in on that value if you sell it. You spend money on education or training in order to get a return with better wages or working conditions.

Of course, most people think of investing more in the context of direct placement of their money into some kind of instrument that is intended to give them an eventual return, usually for retirement. The need to do this is very real because if you simply sock away your money in a mattress for 30 years, you’ll have less spending power in the future than if you had spent the money when you got it.

The challenge is in identifying what route to choose for your investments, and how to go about it. Let’s go over some of the steps you should consider.

Talk to Your Employer

Many workplaces have voluntary (and in some cases, mandatory) retirement options. You may be required to opt-in, but you may also have additional voluntary opportunities or the option to put extra money into the mandatory investment fund. Either way make sure you carefully review your options so you know exactly in what you will be investing.

You may have preferences that your employer can’t work with, so be sure you understand where your money will go. After all, long-term investments don’t have to be stocks, bonds, mutual funds, or all the things you hear about on TV. Foreign currencies and many others are available to you, so research your options.

 

Understand Your Tolerance for Risk

Some investments have a very low risk, others very high, and the rest are scattered in the middle. To go back to currencies, some have high potential for long-term growth while others are more volatile. The biggest gainers can turn into the biggest losers, so don’t just randomly choose things and hope you’ll hit a home run.

Regardless of their long-term prospects, every investment has its ups and downs. This is where you really assess yourself. If you know you’ll get spooked with a stock that bounces around day by day (or even hour by hour), stay away from it. It may be a great prospect, but if it’s going to make you uneasy about your future, you’re better off to go elsewhere.

 

Don’t Forget Taxes

Many employer-sponsored investments are taken pre-tax–that is, the money is deducted from your paycheck before taxes are calculated. That means that the investment itself will be taxable when you withdraw it down the road. Conversely, many voluntary plans or your own independent investments are made with money you’ve already paid taxes on, so their taxation will be calculated differently.

Because there are so many different arrangements available, the wisest thing to do before embarking on any new investment activity is to sit … READ MORE

Make Money from the Internet

Here are some ways to make money on the internet, which can be done by anyone:

1. Fill out an online survey

It turns out we can get money by filling out an online survey! Many companies are doing research by surveying many people and you can get a little money by filling out the surveys they provide. Little by little, it will accumulate a lot! Please search on any online survey search engine that has been proven to pay and immediately register yourself, but don’t just follow an online survey whose credibility is unknown because your time and mind will be wasted. Congratulations on filling out an online survey!

2. Become a blogger

Today’s internet has become a necessity for everyone, well then you spend time on social media and don’t produce anything, you can start writing your own blog which can be a daily experience, certain tips, or whatever, writing will easier if adjusted to your hobby or interest.
How to make blogs easy, you can find a way on the internet, and with a little perseverance, you will be able to do it. Delicious, there are many free blogs available such as Blogspot or WordPress.
If the blog posts are ready, first tell your friends so they visit your blog and share it with social media that you have so that your blog can get visitors. Blogs can be monetized with advertisements or you can become an affiliate to get extra money.

3. Make an online store

Online shops have now become a necessity for everyone because many people are lazy to come directly to the store or shopping place because of traffic, time and energy. People can now buy directly from online stores easily and quickly. Just choose the desired product or item and transfer payment, the item will be sent directly to the house, very practical right?
You can also open your own online store, how? The method is more or less the same as being a blogger, but the online store is filled with posting items that you want to sell. What if you don’t have your own goods or products? Easy, you can sell other people’s items, or commonly called the drop ship system, you can raise the price a little at a profit. With this dropship system goods or products will be sent to buyers on our behalf as sellers, is it really nice?

4. Article writing services

If you don’t want or are lazy to create a blog or online store because you can’t wait to get money, then you can open the services of an article writer. Many people who are website or blog owners who are lazy to make posts or articles and they choose to use the services of writing articles, this is your chance to help them at the same time to get extra money. Promote yourself as attractive as possible to attract people to use your services, and don’t forget that your services have competitive prices.… READ MORE