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ADVANTAGES AND LIMITATIONS ADVANTAGES  Compared to different media investments such as unsolicited mail or printed newsletter, e-mail is inexpensive.  The supply time for an e-mail message is brief as compared to a mailed advertisement. LIMITATIONS  Many firms use e-mail marketing to ship unsolicited bulk e-mail, also referred to as spam.  It is regularly troublesome for observers to differentiate between legitimate and spam e-mail messages.

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